Mr. Sri Paruchuri Venkat Rao has guided all his family members in continuing the poultry farm management legacy. Now, the operations are being handled by second and third-generation family members under his mentorship. The Sakku Group is unique in its focus on poultry operations, specifically Layers, and in its backward integration into Hatcheries, including Grand Parent and Parent units. His exceptional management skills have inspired many poultry entrepreneurs who aim to expand their businesses by leveraging family strengths. He believes in giving back to society; thus, he emphasized contributing a portion of the group’s profits to the betterment of rural communities near the group’s poultry farms.